Our Digital Footprint - The Right to be Forgotten

FindWhen you were a kid or a teenager did you ever do anything that was just a little bit wild or irresponsible? Maybe at a party after a few drinks or as a result of student over-exuberance? We can all probably look back into our past, hold our head in our hands and groan at our own stupidity.

But, what if you had had something serious happen to you that you personally don’t wish to remember and, more importantly, you definitely don’t want other people to remember or be reminded of, as it could be having ramifications on your present life?

This is essentially the reason why a Spanish man took Google to court back in May this year. Mario Gonzales’ complaint was that a search of his name within the Google search engine produced hits of newspaper articles, from 16 years ago, regarding the sale of a property that had occurred in order to recover money that he owed. Mr Gonzales took his fight to the European Union Court of Justice arguing that the matter had been resolved and should no longer be linked to him.

The EU court agreed with him.

The EU Justice Commissioner declared that the judgement was a “clear victory for the protection of personal data of Europeans” and “The ruling confirms the need to bring today’s data protection rules from the ‘digital stone age’ into today’s modern computing world.”

What the Commissioner, Viviane Reding, was referring to was the European Commission 2012 proposal of a law giving internet users the “right to be forgotten” and that people had the right to request information to be removed from search engines, if it appeared “inadequate, irrelevant or no longer relevant”.

However, this ruling could have huge consequences.

Should anyone who does not like a particular article or story about them have the right to simply wipe it out of existence? What about people who stand for public office? At the moment they can be researched to find if their digital footprint reveals any ‘nasties’ from their past and, although at present there is a clause within the ruling relating to data that is of ‘public interest’, the 2012 EU proposal that this decision supports, is part of a wide-ranging overhaul of the commission’s 1995 Data Protection Directive.

What about people who committed crimes in their younger days?

From a wider perspective, this issue highlights why we should be constantly aware of, and monitor our own ‘digital footprint’ - to see what hits appear when we ‘Google’ our own name. We should be ensuring that there is no content that, not only is potentially embarrassing or damaging to our character now, but to think what it could say about us in 20, 30 or 40 years time if, for instance, an employer came across it.

It is worth remembering that during the earlier stages of this legal battle between the Google and the EU Commission, Google won at every stage.

This why it is also crucially important that we teach our young people not to be so care-free about their ‘digital footprint’ (and indeed, their offline activities too) and before they hit the ‘share’ button to publish that embarrassing ‘selfie’ doing something they shouldn’t be doing or the ill-considered rant about a particular contentious issue, how will that look to others 15 years on when they are a professional, a doctor or a teacher?

Written by Steve Gresty on July 02, 2014 09:13

Young people: get your hands off my data!

PrivacyNew research from Voxburner shows that when it comes to new and future technologies, 87% of 16-24s are concerned about the security of the data that they share.

There is a popular belief that young people are frivolous with their data and don’t have any concerns about privacy, but 67% of 16-24s say that security is their number one priority when buying an Internet-connected product. Reliability (45%), cost (43%) and ease of use (22%) were other considerations noted.

Claire, aged 18 from Medway, says, “I certainly have concerns about data privacy and in some cases I will avoid whatever I am doing if I am not willing to share my information with the company. However, in some circumstances I do make the trade off in the hope that the company will be responsible and I will get a decent deal for my sacrifice.”

Businesses and the media are becoming more excited by the Internet of Things, but are young consumers? When asked about their understanding of the term ‘Internet of Things’, 53% of respondents have never heard of it, whilst 19% say they have heard of it but don’t know what it means and 17% have heard of it and know a little. Only 6% say they fully understand it.

When given a full explanation on what The Internet of Things is, 80% of young consumers say the concept sounds interesting to them, 75% feel excited although 16% feel scared and 9% say they feel threatened.

Where the Internet of Things could have the best impact on the lives of 16-24s, 60% of respondents would like to use it to help them research products whilst shopping and save money, 55% say it would have an impact in the home, for controlling things on the move, whilst personal improvement like tracking fitness or better productivity (55%) and for social connectivity to stay better connected and closer to friends and family (46%) are other reasons cited.

Luke Mitchell, Head of Insights at Voxburner says, “The three biggest ways the Internet of Things can help young people are adamantly argued by our respondents: time-saving, added life value and money-saving. These are themes that resonate across all areas of their lives - they want value, convenience and fun. Despite having a higher than average stake in technology and a strong interest in what the Internet of Things can bring, there are concerns too. We’re seeing young people becoming more worried about their data and control of personal information. Respondents can see that the Internet of Things potentially means more of their life is exposed digitally.”

Over a third of 16-24s say the risks associated with new technology such as the Internet of Things do not outweigh the benefits.

The full research ‘Are young people wild about the Internet of Things’ can be downloaded for free on the Voxburner website.

Written by Safeguarding Essentials on May 08, 2014 10:10

The Internet should be censored say 16-24s

Access DeniedA new report from youth insights consultancy Voxburner into online security and data privacy reveals that 59% of 16-24s believe the Internet needs more censorship and control. Interestingly there is a significant gender difference, with a third of young men strongly against further censorship and a similar number of young women strongly in favour of it.

Young people are also rather split on whether technology will be increasingly used for evil rather than good, with 46% believing it will be used for evil and 54% opting for good.

Google has faced media scrutiny over its handling of user data, yet UK 16-24s who voted Google among its top ten favourite brands in Voxburner’s Youth 100 research, remain positive and trusting of honest intentions. The large majority of respondents (86%) say that Google is not ‘evil’.

Commenting on the results, Luke Mitchell, Head of Insight at Voxburner says, “Often typecast as libertarians, the truth is that young people today are more conservative than any youth generation before them. The majority in our research believe that the internet needs more control – a viewpoint that is surprisingly at odds with the mood of internet culture opinion-setters.”

Voxburner also asked young people’s views on Edward Sowden and whilst 37% branded him a hero, 63% said they don’t know enough about him or the issue.

The full Online Security and Data Privacy report from Voxburner can be downloaded here.

Written by Safeguarding Essentials on February 18, 2014 09:40


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